Walmart's Early Black Friday Deals start at 12:01 a.m. ET on Nov 12 on Walmart.com and 6 a.m. local time in stores, and run through Nov 15. On Nov 9, days before that start, the Walmart app ranked 13th on Apple's US free-app chart and 2nd in Shopping.
The three events
From Walmart's Oct 26, 2026 announcement:
| Event | Dates | Online start | In-store start |
|---|---|---|---|
| Early Black Friday | Nov 12-15 | 12:01 a.m. ET Nov 12 | 6 a.m. local time |
| Black Friday | Nov 23-29 | 12:01 a.m. ET Nov 23 | 6 a.m. local, Nov 27 |
| Cyber Monday | Nov 30-Dec 2 | 12:01 a.m. ET Nov 30 | – |
Walmart+ early access
For "hot Deal drop" items, Walmart+ members get in at 12:01 a.m. ET on Nov 12. Whatever's left opens to everyone at 12:01 a.m. ET on Nov 13. The same pattern applies on Nov 23 and 24 for Black Friday. For the first 24 hours of both events, select online-only deals are reserved for members while supplies last.
Walmart also announced a bundle: Walmart+ and Sam's Club Plus together for $120 a year, auto-renewing.
Sources
- Walmart — Walmart Unwraps Three Major Holiday Shopping Events (checked Nov 9, 2026)
- Apple — Top Free Applications RSS feed (US) (checked Nov 9, 2026)
- Apple — Top Free Shopping RSS feed (US) (checked Nov 9, 2026)
- Apple — Walmart: Shopping & Savings on the App Store (checked Nov 9, 2026)