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Content Ratings on App Stores Explained: Everyone, Teen, 4+, and 17+

Content ratings help users understand the suitability of apps and games for different age groups. LookedApp provides insight into these labels, which guide choices on platforms like Google Play and the App Store.

By LookedApp Editorial · · 7 min read

Understanding App Content Ratings

Content ratings are an essential tool for users navigating the vast selections on app stores, including Google Play and the App Store. These ratings are designed to provide clear guidance on the age appropriateness of applications and games, helping individuals make informed decisions before downloading. LookedApp's reviews often reference these ratings to offer a comprehensive view of an app's intended audience and content.

The various labels, such as "Everyone," "Teen," "4+," and "17+", reflect different levels of content maturity. These systems are put in place by the app stores themselves to categorize content based on potential themes, interactions, or elements that might be unsuitable for certain age groups. By checking these ratings, users can quickly assess whether an app aligns with their preferences or parental guidelines.

The 'Everyone' Rating: Broad Accessibility

The "Everyone" content rating, predominantly found on Google Play, signifies that an application is generally suitable for all ages. Apps with this rating contain little to no objectionable material, making them appropriate for a very broad audience, including families and younger users. This rating suggests that the app's content is mild and unlikely to cause concern.

Several apps reviewed by LookedApp carry the "Everyone" rating on Google Play. For instance, ColorNote Notepad Notes is listed with an 'Everyone' content rating, making it broadly accessible as a personal productivity aid for managing daily notes and tasks. Its color-coding and checklist features benefit users who prefer visual organization and structured task management, including reminders and robust backup options.

Similarly, the HP Print Service Plugin has an 'Everyone' content rating, indicating its appropriateness for a broad audience, including families, who need to print from Android devices to an HP printer. It offers a straightforward solution for mobile printing.

Other examples include Google Photos and EA SPORTS FC Soccer Mobile 26, both rated "Everyone" on Google Play. Google Photos is suitable for effective memory management, particularly for consolidating digital memories into a single, easily accessible platform. EA SPORTS FC Soccer Mobile 26's "Everyone" rating indicates its suitability for various age groups interested in competitive soccer simulations. WhatsApp Messenger also has an "Everyone" content rating on Google Play, suggesting its general suitability for global communication.

The '4+' Rating: App Store's Entry Level

On the App Store, the "4+" rating serves a similar purpose to Google Play's "Everyone" rating, indicating suitability for ages four and older. This rating is applied to apps that contain no objectionable material, making them safe for young children and general audiences. It represents the lowest content maturity level on the App Store.

LookedApp's reviews highlight several apps with a "4+" rating on the App Store. Google Photos, for example, is rated "4+" on the App Store, and LookedApp's review deems it suitable for a broad audience seeking comprehensive photo and video management solutions. This rating aligns with its "Everyone" rating on Google Play, confirming its widespread appeal.

Another example is EA SPORTS FC Soccer Mobile 26, which holds a "4+" rating on the App Store. LookedApp's review notes its broad suitability for various age groups who enjoy competitive sports simulations. This consistency across platforms, despite different labels, reinforces the app's general accessibility.

Navigating '9+' and 'Everyone 10+' Ratings

Ratings like "9+" on the App Store and "Everyone 10+" on Google Play suggest content that may be suitable for users aged nine or ten and older. These categories typically indicate the presence of mild content that might be slightly more mature than "Everyone" or "4+" rated apps.

Among Us is a notable example, rated "9+" on the App Store and "Everyone 10+" on Google Play. LookedApp's review states it is suitable for a broad audience, appealing to players who enjoy social deduction games that challenge strategic thinking and thrive in multiplayer environments.

Minecraft also falls into this category, with a "9+" rating on the App Store and "Everyone 10+" on Google Play. LookedApp's review highlights that Minecraft is designed to be appropriate for a younger audience, making it a viable option for families, while its sophisticated gameplay also attracts older players. Its open-world nature appeals to players who like to construct anything they can imagine, blending creative freedom and survival challenges.

Other apps like Kpop Piano Beats are rated "Everyone 10+" on Google Play, indicating accessibility to a broad audience, including younger players interested in Kpop culture and musical challenges. PlantNet Plant Identification also carries an "Everyone 10+" rating, signifying its general suitability for users aged 10 and above, particularly those with an interest in botany or environmental science.

Understanding '12+' and 'Teen' Ratings

The "12+" rating on the App Store and the "Teen" rating on Google Play are applied to apps deemed suitable for ages twelve or thirteen and older, respectively. These ratings indicate that the content may include themes or elements that are more mature than those found in apps rated for younger audiences.

WhatsApp Messenger provides an interesting case study, as its App Store listing indicates a content rating of "12+", suggesting suitability for users aged 12 and above for communication purposes. However, its Google Play listing assigns an "Everyone" content rating. It serves a global audience, facilitating communication without subscription fees.

Facebook is another app with these ratings, listed as "12+" on the App Store and "Teen" on Google Play. LookedApp's review states that Facebook is suitable for individuals aged Teen or 12+ and older, designed for connecting with friends, family, and communities globally. It caters to users interested in sharing personal updates and exploring new content, making it a comprehensive social platform.

The '17+' Rating: Mature Content Guidance

The "17+" content rating is the highest age-based rating provided by the App Store, indicating that an application is suitable only for individuals aged seventeen and older. This category is typically reserved for apps that may contain mature content, and parental guidance is strongly advised. Access to these apps is often restricted to users who can confirm they meet the age requirement.

LookedApp's catalog includes a significant number of titles with this rating, with 28 of the reviewed apps falling into the "17+" category. While specific examples are not detailed in the provided app reviews, the presence of this rating signals that users should expect content that is intended for adult audiences. It is a critical indicator for individuals and parents to consider when evaluating app suitability.

Why Ratings Can Differ Between Stores

It is common for content ratings to vary between Google Play and the App Store, even for the same application. This disparity arises because each platform utilizes its own unique rating system and terminology. For example, an app rated "Everyone" on Google Play might be designated "4+" on the App Store, as seen with Google Photos and EA SPORTS FC Soccer Mobile 26.

Similarly, an app like WhatsApp Messenger is rated "Everyone" on Google Play but "12+" on the App Store, and Facebook is "Teen" on Google Play while "12+" on the App Store. Among Us and Minecraft also show this pattern, being "Everyone 10+" on Google Play and "9+" on the App Store, indicating slightly different age recommendations.

Users should be aware of these discrepancies and, when possible, consult both store listings to gain a comprehensive understanding of an app's age suitability. Despite the varied terminology, the overarching goal of both rating systems remains the same: to provide clear guidance to consumers regarding the appropriateness of content for different age groups.

The Role of Content Ratings in App Selection

Content ratings serve as a crucial first line of defense for users, particularly parents, in determining the appropriateness of an app. They offer a quick, standardized method to understand the general nature of an app's content without needing to delve into extensive research. LookedApp's reviews often integrate these ratings, providing additional context to help users align app choices with their values and needs.

While content ratings are highly valuable, they are best utilized in conjunction with other resources. Detailed reviews, such as those provided by LookedApp, offer deeper insights into an app's functionality, user experience, and specific content nuances. This combined approach allows users to make truly informed decisions, ensuring that the apps they choose are not only suitable but also meet their expectations.

By paying attention to ratings like "Everyone," "Teen," "4+", and "17+", users can confidently navigate the digital landscape, selecting apps that are appropriate for their age, maturity level, or the needs of their family members. This proactive approach contributes to a safer and more tailored app experience for everyone.

Frequently asked questions

What do content ratings like "Everyone" or "4+" mean?

These ratings indicate the general age suitability of an app. For example, "Everyone" on Google Play and "4+" on the App Store suggest content appropriate for all ages, with very mild or no objectionable material. Google Photos and EA SPORTS FC Soccer Mobile 26 are examples of apps with these ratings.

Why do some apps have different ratings on Google Play and the App Store?

Google Play and the App Store utilize distinct rating systems and terminology. For instance, WhatsApp Messenger is rated "Everyone" on Google Play but "12+" on the App Store, reflecting variations in how each platform categorizes content. Facebook also shows this difference, being "Teen" on Google Play and "12+" on the App Store.

Can a "9+" or "Everyone 10+" rating indicate the presence of mild content?

Yes, content ratings like "9+" on the App Store and "Everyone 10+" on Google Play can indicate the presence of mild content. Among Us and Minecraft are examples of apps reviewed by LookedApp with these ratings.

Are all apps reviewed by LookedApp rated for general audiences?

No, LookedApp reviews a diverse range of titles with various content ratings. While 128 apps are rated "4+" and 115 are "Everyone," 28 apps are rated "17+", and others fall into categories like "9+", "Everyone 10+", "12+", and "Teen".

Apps in this guide

Google Photos icon
Google PhotosGoogle4.8★ (1.6M) · App Store
EA SPORTS FC Soccer Mobile 26 icon
EA SPORTS FC Soccer Mobile 26Electronic Arts4.7★ (2.6M) · App Store
ColorNote Notepad Notes icon
ColorNote Notepad NotesNotes4.9★ (3.9M) · Google Play
HP Print Service Plugin icon
HP Print Service PluginHP Inc.4.1★ (3M) · Google Play
Among Us icon
Among UsInnerSloth LLC4.1★ (845.1K) · App Store
Minecraft icon
MinecraftMojang4.5★ (842.8K) · App Store
Kpop Piano Beats icon
Kpop Piano BeatsSonata Studio: Piano Rhythm4.6★ (466.6K) · Google Play
PlantNet Plant Identification icon
PlantNet Plant IdentificationPlantNet4.5★ (264.4K) · Google Play
WhatsApp Messenger icon
WhatsApp MessengerWhatsApp Inc.4.7★ (18.8M) · App Store
Facebook icon
FacebookMeta Platforms, Inc.4.5★ (28.7M) · App Store

Sources

Store details were read from the public listings when this post was written; listings change over time.

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LookedApp is independent and not affiliated with the developers of the apps it covers. App names and icons belong to their owners. Store details come from the public Google Play and App Store listings and can change after publication.